Monday, March 10, 2008

Latest Success


Our latest Phase 1 completion is GrecosontheFly.com

When Greco's first came to us they had 4 ranked keyword phrases. 4 misc. phrases, including the domain name phrase.

Their business has run on word of mouth & referrals & some traditional advertising. Grecos has a wonderful service. They are entirely enthusiastic about Fishing. All types of Fishing.

Kismet SEO took over their optimization in Dec. '07 and began to create the necessary association of phrases relevant to there business on Google. This had to be done because the domain name doesn't say what they are about. So, we began a keyword branding process. It took about 40 days, but after that they went from 4 ranks to 20 ranked phrases.

For Kismet, we felt that this was just the beginning. Part of out strategy is employing a "long-tail" keyword association & ranking. Then, as time goes by, we build on that foundation to create new rankings & tap into traffic streams.

Currently, Greco's has over 50 rankings gained in under a 90 day period. The traffic went from zero to a monthly benchmark of 300 and climbing every week. Our next level will be 500 & up each month. All Organic traffic.
Examples: fly fishing biscayne biscayne bay fly fishing

In the meantime, we have supplemented with a highly optimized Adwords campaign that will not cost more than $100/month. This is not your average PPC campaign though. It is a Kismet PPC account that is specifically targeted & optimized for Greco's

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